A Think Tank Blog
Friday, 19 December 2008 09:57
Yesterday the Google AdWords Editor team rolled out a new version of AdWords Editor that includes Quality Score (release notes). We love this because they have taken another step toward making Editor a tool that we can actually use! I say this tongue-in-cheek, of course, because right now working alone in Editor alone is just plain silly. You need to constantly go back and forth between Editor and the web version of AdWords to gather all of the needed metrics. With the latest version of Editor including Quality Score, you can at least identify the Ad Groups that need work based on that magic QS number. All we need now for Editor are clicks, impressions, CTR, conversions, etc... heck, why not clean it up with Ajax ?
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