Regardless of your industry, there's a solid chance that your internet-savvy clients are participating in the world of social media. Now is a great time to consider a targeted strategy if your business doesn't have a foot in the social media door quite yet. Profiles on popular sites such as Facebook and Twitter are great platforms for creating a personable business image and interacting with your clients as individuals.

Start off slow with 1 or 2 social media sites, then expand your presence as you learn the ropes and become familiar with different sites. Your participation actively shows current and future clients that you understand your business in a modern context. If you nurture your social media profiles, there is also ripe opportunity to grow your business and generate new clients without any advertising costs.

So you're ready to give it a go? Develop a social media plan for yourself that is realistic to your schedule. Do some research, watch some intro videos on different sites, and find sites that your customers and peers are active with. The important thing to remember when you create a social media profile is to have fun with it, and only create profiles that you have time to maintain. A little bit of social media development can create a lot of buzz for your business.