In the first 2 months of 2010, Google has rolled out impressive developments for search. New options to quickly customize search parameters are helping users receive the most relevant information in the shortest amount of time. I find myself clicking that "More Options" button in Google more than I ever have before, especially with the recent of addition of "Nearby Search". This great new option allows us to filter our Google search results according to our current geographic location. Refinement options include the ability to search by city, region/state, or simply a custom location that you enter manually.
Google says, "Location can tremendously aid the way you search, so we were pleased to add the ability to refine your searches by location to the Search Options panel. Say you're big on the outdoors and want to find bike rental information, bicycling blogs or the closest sporting goods store. There's a good chance you're looking for information that's relevant to your region, city or even a city you're visiting on vacation. That's where this tool can help. One of the really useful things about this tool is that it works geographically — not just with keywords — so you don't have to worry about adding a city name (e.g., "Berkeley") to your query and missing webpages that are in a similar region (e.g., "East Bay", "Oakland") but might not specifically mention the city in your search. "
With the prevalence of social media in today's world, it's becoming more and more clear that we want our web experience to be personal and reflect us as individuals. New search options allow me to actively engage in my search results, often reading the reviews and blogs of other locals that turn up in my search results. In fact, this is how I found my favorite new salad bar right down the street from my office! Next time you do a search, click that important "Show Options" tab and give it a try.
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